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New Mobile App Aims to Be Authority on Urban Nightlife

 

Minority Media Veteran Launches First of Its Kind Nightlife Mobile App for African Americans

Excel Media Wire, a leading authority in the minority and African American media markets, has launched a game-changing mobile application targeting tech-savvy African Americans. InSpotter, the application name, is positioned to become the trendsetting authority on African American nightlife, entertainment and shopping, as well as social and cultural events in multiple major metropolises. The slick, user friendly application is available to download free on iPhone and Android. InSpotter mobile app is easily accessible and poised to hit it big with social-media loving trendsetters.

By focusing on a previously neglected demographic, InSpotter is capturing the attention of a market that is already plugged in with their smart phones but does not have an app to fulfill their needs. With real time profiles on African America's most innovative and quality-driven nightlife venues, InSpotter caters to the unique preferences of urbanites with a desire to stay on top of the trends, ideas, and culture in their community. By tapping into the spirit of the in-crowd, InSpotter helps users find everything from the latest hot spots to well-kept secret bars and restaurants, searching high and low for the best each major metropolis has to offer the African American consumer.

"With InSpotter, we're filling a gaping niche in the African American online media market," explains Bert Johnson, CEO of Excel Media Wire. "African Americans are more likely than Caucasian cell phone users to text message, use social networking sites, browse the Internet, use email and post multimedia content online, making an application like InSpotter a high demand tool for this demographic."

Yet, despite the fact that African Americans represent a techy-savvy minority group already well versed in social media, InSpotter is the first mobile application of its kind to tap affluent African American trendsetters. By capturing their attention with top-quality content, a slick user interface and carefully handpicked advertisers, InSpotter will stake a lasting claim in a highly coveted market.

This article was published on Friday 30 March, 2012.
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